Beautycounter is briefly closed. I’m sharing what occurred and answering the most-anticipated query: “Is Beautycounter coming again?”
Final week, Beautycounter Model Advocates (Consultants) discovered that Beautycounter might be closed/not-operational for fairly a while – till fall of 2024 at least. This was devastating information for me, and I do know a lot of you who use and love these merchandise really feel very upset as effectively. I really feel like a rug was pulled out from beneath me. I had NO IDEA this was coming or that the corporate was on the verge of a significant transition. The truth is the week earlier than they paused operations, they’d simply shared a fragrance promo, and I had an e mail drafted able to hit ship the following day. Since I felt blind-sided, I wish to present as a lot context as I’ve right here.
Beautycounter Closure FAQs
What occurred with Beautycounter?
In 2021, Beautycounter was bought by an funding agency known as Carlyle Group, and some months later, Gregg Renfrew (the founder) was requested to step down as CEO. For the reason that sale, Beautycounter has encountered financial challenges which have led to Gregg returning as CEO, shopping for the corporate again from Carlyle Group, and restructuring it as a completely new entity beneath a model new LLC.
So far as I do know, the challenges that occurred throughout Carlyle’s tenure weren’t associated to the merchandise not promoting however somewhat overspending / poor choices on the administration facet. For instance, delivery and customer support at Beautycounter was prime notch. Over time new delivery suppliers and totally different customer support groups led to a less-than-ideal scenario. I can’t say for certain, however I wager these choices had been made to place revenue forward of individuals. And folks seen! My pal Teri shares slightly bit extra concerning the enterprise facet of issues in her weblog put up right here.
Is Beautycounter coming again?
We’ve been advised immediately from Gregg that Beautycounter’s enterprise operations are on pause till later in 2024, however she has each intention of bringing the corporate again – and higher.
Gregg and her workforce are working diligently to rebuild the tech, processes, and platforms that may permit Beautycounter to return with the identical formulations, packaging, and firm identify. Initially they had been going to proceed operations as typical and re-launch in Could, however Gregg made the onerous resolution (which she shared tearfully with us) that it will be smarter of them to pause operations and comb by each course of than proceed to run as Carlyle had (suppose delivery distributors that had been taking too lengthy and contracts that want renegotiating).
I’m hopeful the brand new Beautycounter will launch later this yr. We’ve been advised will probably be pushed by mission similar to it all the time has been, and that’s reassuring. Initially we had been advised all the pieces was paused because it was, however now it seems like we’ll all be ranging from scratch with a brand new compensation plan, construction, possibly new product line. Gregg has stated she hopes to carry again the guide neighborhood in a brand new 2.0 model. I’ve 100% belief in Gregg. So many of those issues weren’t her fault, and he or she is making an attempt to rebuild within the smartest approach!
Whereas I don’t have a crystal ball, so I can’t say for sure what the long run holds, I’ve each intention of staying with Beautycounter if and when it resumes.
Can I nonetheless buy Beautycounter merchandise?
From now till the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly implies that orders can’t be positioned by the Beautycounter web site for the foreseeable future. That is such a bummer as a result of I do know that so a lot of you like and depend on Beautycounter’s merchandise in your on a regular basis routines! (I’m proper there with you.) I’m particularly unhappy concerning the new perfumes that JUST launched. I heard from so a lot of you that you simply had been going to purchase a full measurement as quickly as the positioning reopened, and now you possibly can’t 🙁 I’m making an attempt to ration the three bottles I purchased in order that they final till the autumn (knock on wooden).
My Ideas
I’m unhappy on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the corporate has turn out to be an enormous a part of my identification and on-line enterprise. For the reason that starting, I’ve been genuinely excited to hyperlink arms with a B Company that was advocating for change within the magnificence trade at massive. I used to be happy with the large steps Beautycounter took to enhance laws within the extremely unregulated magnificence trade. Financially this can damage, however what hurts essentially the most is considering all of the merchandise I’ve upstairs that may finally run out. I actually hope Gregg can carry them again to life.
I’m a loyal Beautycounter shopper, what can I do now?
If it is advisable to buy some Beautycounter merchandise: you would possibly be capable of discover a small assortment at Ulta. Tip: your native retailer might have extra stock in comparison with what’s left on-line. I discovered some Dew Pores and skin at mine.
In case you are searching for new manufacturers: Beautycounter has been my “straightforward button” skincare and make-up, however I might be searching for options. I’m doing a little homework on my finish and looking out into various skincare and make-up manufacturers that additionally meet excessive security AND efficiency requirements. And if you’re not on my magnificence e mail record, you possibly can add your e mail right here for extra detailed information.
I’ve all the time beloved that Beautycounter was a one-stop-shop for me as a result of I worth simplicity. I’ve gotten loads of questions on the “subsequent greatest suggestions” and listed below are some ideas. {These are affiliate hyperlinks.}
Colleen Rothschild
Colleen Rothschild is a model that I’ve tried and beloved within the final yr. They’ve some merchandise that flatter Beautycounter (a lip conditioner, lux face oils) that I’ve tried and they’re nice. I’d give the serums a attempt quickly. The security requirements usually are not fairly what Beautycounter is, but it surely’s thought of a clear model. I’ll say that all the pieces Colleen smells AMAZING.
My Favorites:
Oliveda
Oliveda is a new-to-me model that a lot of my fellow Beautycounter advocates are going to be utilizing. The corporate is European and focuses on waterless skincare, so it’s extraordinarily potent and oil-based (although it guarantees to not make your pores and skin oily!) The elements are clear and it’s touted to have unbelievable outcomes. I’m ordering among the greatest sellers!
Issues Advisable To Me
Perks embrace free delivery on $50, 365 day returns, and a free product if you happen to take their skincare quiz!
I’m engaged on an extended put up about some swaps to make if you happen to’re been utilizing Beautycounter for so long as I’ve, together with make-up! Keep tuned.
Thank You
Thanks for the belief you’ve put in me to share suggestions and data with you. Thanks for supporting my enterprise together with your purchases and your loyalty.
